E-mail:
jsem@patrikpilous.cz
Project Restart 2024 on projects, crises, processes and motivation
Project Restart was the first Restart where I had no role at all, so I could look at the whole event with a bit more detachment. The 4 words in the title are the first...
Domain authority (DR)
Domain authority (DR) is an estimate of a website’s strength on a scale of 0 to 100, based on backlinks. It is not a Google metric. How to understand it and how to...
Thailand and Bali, tips, work and experiences
Thailand has become a magnet for digital nomads from all over the world and for many people in my circle. I kept hearing the same names over and over: Thailand, Vietnam, Bali....
Hick’s Law
More options = longer decisions. Hick and Hyman, overloaded menus and forms, how the number of choices reduces conversions, plus the link to the paradox of choice.
What is digital marketing? Its evolution and channels
The term digital marketing generally refers to using websites, apps, mobile devices, social media, search engines and other digital means to promote and sell products and...
What is the marketing mix? The 4Ps, 7Ps and how it works
The marketing mix is sometimes treated as a synonym for the abbreviations 4P, 5P, 7P, 8P or 4C. It is an extremely well-known academic term and, for most people, an empty one....
My 2023 in marketing
At last I can do my annual review on my own website. For the past 3 years I have at least written an honest review in Google Keep. In February I (finally) launched my personal...
Duplicate content
Duplicate content is the same text on several URLs. Google does not penalise it, but it splits your site’s strength. How duplicates arise and how to fix them with...
How to reach Generation Z and other trends from Social Restart
This year, Social Restart once again reflected the news and trends from the world of social media. There was a lot this year, so if you are interested in an overview and quick...
Left-digit effect
We read a price by its first digit, so we perceive 199 as “one hundred and something”. Research from Cornell, why prices end in 9, plus the link to anchoring.
301 redirect
A 301 redirect is a way of telling both search engines and visitors that a page has permanently moved from one address to another. The number 301 is an HTTP status code and...
Mandela effect
A false memory that many people share in exactly the same way. Nelson Mandela, the monocle from Monopoly and what it means for memory and brand consistency.Von Restorff effect (isolation effect)
We remember best whatever stands out from its surroundings. Hedwig von Restorff, how to make a CTA or a pricing plan stand out, plus the link to the serial position effect.
How much is AI changing digital marketing?
AI Restart is a response to the biggest change in digital marketing in recent years. There are always two responses to change: resistance or adaptation. AI Restart brought...
How to build a B2B marketing strategy
B2C marketing strategies and individual tactics fail in B2B. Certainly not all of them, but most do. That is simply a fact I come across very often. Last year I worked on...
4 interesting takeaways from Project Restart 2023
As I am writing this Project Restart report some time after the event, I will mention the things that really stuck in my mind. If you prefer video, take a look at the following...
5 things I took away from SEOloger live 2023
I had been looking forward to SEOloger 2023 ever since last year’s edition, which was my first. That’s despite SEO not being my main focus at the moment. It’s...
5 things I will start doing after SEO Restart 2023
Conferences are there to inspire us and get us out of our usual ruts. Restarts even has it in its name. Most write-ups and social media posts reflecting on conferences are...
How to use customer lifetime value (CLV) in marketing
Many experts say that one of the most important metrics a marketing manager or e-commerce owner should pay close attention to is customer lifetime value, or CLV. This metric...
How does the IKEA effect work and how can you use it?
The IKEA effect is named after the popular Swedish furniture giant and describes a fairly simple phenomenon classed as one of the cognitive biases. Put simply, cognitive biases...Frequency illusion (the Baader-Meinhof phenomenon)
Once you notice something, you see it everywhere. Where the name Baader-Meinhof comes from, Zwicky and the two components of the illusion, and why retargeting and repeated...Negativity bias
Negative things affect us more strongly than positive ones. Baumeister’s “Bad Is Stronger Than Good”, reviews and reputation, and how to handle a single bad experience.Compromise effect
Given three options, we most often choose the middle one. The study by Simonson and Tversky, how to use the compromise effect in your price list, and how it relates to the...
Mobile-first index
Mobile-first index means that Google assesses a website by its mobile version. What it is, since when it has applied and how to prepare your website so it does not lose rankings.
E-E-A-T
E-E-A-T (experience, expertise, authoritativeness and trustworthiness) is the framework Google uses to assess content quality. What it means and how to build it.
