E-mail:
jsem@patrikpilous.cz
What do I do?
Marketing specialist - Online strategy, SEO and B2B
I have seen hundreds of projects trying to claim their place in the sun, so I can assess a project’s potential and choose the right online strategy to reach its goals. Like everyone, I have my favourite methods and techniques. My main strength is marketing communication, with a focus on inbound marketing, B2B, SEO and UX. I also know my way around paid campaigns and brand building. My broad overview of marketing and my hands-on specialist experience let me evaluate a project well and set its direction with clear steps.
- Identify the biggest opportunities in online marketing
- Set specific goals, strategy and processes
- Work together and move forward
Creating the marketing strategy and architecture of an online project is the most important thing. Running marketing activities without a strategy and goals is not the right way. If you want me not only to design your marketing but also to lead it, I can work for you as an outsourced CMO. A strategist should think in context, work towards the goal, connect individual tactics and move the project forward in a meaningful way. A strategist also adds value by seeing beyond the horizon of day-to-day execution and having a complete picture of the project and the business model. Each project suits a different communication style, different appeals and different marketing channels »
Search engine optimisation for Google, Seznam (Czech search engine) or Bing. SEO is an investment and, in the long term, the cheapest source of traffic. An SEO specialist should be involved in every project that takes online seriously and wants to make the most of its potential. An SEO specialist is also very important when a website is being created and developed, as they should help shape the structure and architecture of the project so that it thoroughly covers the entire possible market. My SEO is strongly focused on business and results. I have references and experience, and I know how to build a successful SEO strategy »
As a marketing strategist, I focus mainly on B2B clients. I try to uncover gaps in their communication and set up a working marketing strategy that achieves their goals. Both the communication and the mix of marketing channels often differ greatly. On the execution side, I can set up the core of the project as well as some specific marketing channels such as SEO or email marketing. In B2B, there is often a bigger opportunity to overtake competitors who do not believe in online marketing »
Inbound marketing is a set of activities that bring visitors to your website and try to turn them into satisfied customers. Everything happens within the universe of your website. Inbound marketing looks for the best way to turn people who do not yet know the brand into enthusiastic customers or even fans. It does not focus primarily on selling but tries to help the user solve a problem »
Optimising the experience of interacting with a digital product. The aim is to make it easier for users to find their way around the website and to help them achieve their and above all your goals, such as buying a product. Ideally, users should be willing to come back to the page or recommend it to other people. The user should always know what to do, what is expected of them and how to proceed »
As a freelance marketing consultant, I work with you directly, without account managers or junior staff between us. You speak to the person who analyses your project, proposes the strategy and is responsible for the recommendations. This keeps communication short and decisions quick.
Depending on what you need, the cooperation usually includes:
- a review of your current marketing, website and communication
- a clear list of priorities, ordered by expected impact and effort
- a strategy with specific goals and the channels that make sense for your business
- guidance for your team or suppliers so the plan is carried out properly
- regular checks on progress and adjustments when results or conditions change
We start with an introductory conversation about your business, your customers and what you expect from marketing. I then go through your data, website and competitors so that my proposals rest on facts rather than assumptions.
Next, I prepare the strategy and discuss it with you. You get concrete next steps, not a document that ends up in a drawer. After that, you can choose a one-off project, regular consultations, or longer cooperation where I stay involved in implementation and decision making.
Over the years I have seen several patterns that waste time and budget:
- Starting with tools instead of goals. Choosing channels before you know what you want to achieve rarely works.
- Expecting results without access. A consultant needs data, context and someone on your side who can make decisions.
- Splitting work among too many suppliers. Without one person keeping the overview, individual activities pull in different directions.
- Judging marketing too early. Some channels, such as SEO, need time before they show their full value.
What does a freelance marketing consultant do?
A freelance marketing consultant assesses your current marketing, finds the biggest opportunities and sets a strategy with clear goals. In my case, the focus is on online strategy, SEO, B2B and inbound marketing. I can also help with implementation or oversee your team and suppliers.
Why hire a freelance marketing consultant instead of an agency?
With me, you work with one experienced person who knows your project in detail, rather than a changing team. You get independent advice that is not tied to selling a particular service. If you need execution capacity, I can help you choose and coordinate suppliers.
Who is a freelance marketing consultant suitable for?
My cooperation suits company owners and marketing leaders who need an experienced view from outside, a clear strategy or help with a specific channel. It also works well for international companies in the Czech Republic that want a local consultant with a broad overview of marketing.
Can a freelance marketing consultant lead marketing long term?
Yes. If you need ongoing leadership rather than one-off advice, I can work as your outsourced CMO. In that role, I take responsibility for the direction of your marketing and work closely with your team.
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