E-mail:
jsem@patrikpilous.cz
My vision
SEO services
I am an SEO consultant, and my work is built on ongoing collaboration with clients. This page breaks down my SEO work in more detail and gives you a clearer idea of what I do and deliver as an SEO consultant.
SEO services
In the following paragraphs, I describe the SEO services I offer. You can find out more about each of these areas on the subpages.
1) Ongoing collaboration – we set goals, a number of hours and other ground rules. I then look after your project on an ongoing basis and move it towards a brighter future in organic traffic. Business impact is my priority, and in the medium term, ongoing SEO collaboration pays back the investment many times over.
2) Link building – building backlinks is an important technique for growing a website’s authority and traffic, and it happens outside the website itself. I have extensive experience with this technique and know how to build links really effectively.
3) SEO consulting – do you need to discuss a specific SEO problem and want an expert’s opinion? For exactly this purpose, I offer 4-hour expert SEO consulting sessions, but we can also agree on a different format.
4) SEO analysis – do you need a complete analysis of your website? The output of an SEO analysis is usually a detailed document with a table containing the main findings and recommendations on the website’s performance in organic search.
5) SEO audit – An SEO audit is a good fit at the start of an ongoing collaboration, but it is a very good idea to agree with the SEO consultant that he will then process and implement the changes. This is how my workflow works too.
6) Keyword research – is the cornerstone of SEO. But it is not only about SEO. Keyword research gives you an excellent quantitative map of your business online. Simply put, you will know what interests your customers and whether you have the right landing page for these phrases.
7) SEO copywriting – I write most of my clients’ main pages myself or with the help of a creative copywriter. This works best for me. For other pages, I have a network of high-quality (SEO) copywriters, or I am happy to run training for your writers or content managers.
8) WordPress SEO – I have worked on most of my projects in the WordPress content management system, so I know its specifics, advantages and disadvantages. I know what is worth doing and what is not.
8) Local SEO – it helps a wide range of businesses, and working with Google My Business adds reputation and credibility in search. GMB is the most powerful tool in local SEO, and not only for fitness centres, restaurants, shops and chain businesses. It is also a great fit for sole traders and freelancers.
What is the difference between an SEO consultant and an SEO specialist?
To put it very simply, an SEO specialist tends to say “we will do it this way, we will develop this direction”, while an SEO consultant advises “do it this way, here are the advantages, opportunities, disadvantages and pitfalls”. A specialist is more often an in-house person who knows the project well and also manages its entire SEO side. An SEO consultant, on the other hand, audits, advises and recommends, most often as an external expert. If you want SEO consulting, there needs to be someone on your side who understands these things to some extent and knows what to do with them.
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