E-mail:
jsem@patrikpilous.cz
Erika Fashion case study with 436,000 visits from Google in a year
I started working for Erika Fashion, a women’s fashion client (erikafashion.cz and erikafashion.sk), as an outsourced SEO consultant and link builder in April 2024, and I was given a lot of freedom and trust. Because we can move and change things quickly, the results...
Why SEO and AI visibility depend on associations and entities
A brand has two layers in the customer’s mind. The entity, meaning a clear idea of who the brand is, and around it a network of associations that people connect with it. Search engines and language models such as ChatGPT or Gemini build their picture of a brand in a...
SEO pricing. How much it really costs and what you pay for
I have heard the question “how much does SEO cost?” many times, and it really is a tricky one. We dealt with it years ago at the agency, and I have dealt with it as a freelancer too. It is important to remember that SEO should not be seen as a cost. It is an...
Backlinks, what they are for, how they evolved and how to earn them effectively
When I started with SEO years ago, link building worked in a surprisingly crude way. On the other hand, the relationship between the links you earned and your rankings was very direct. You put your website into twenty directories or content sites, bought a few so-called PR...
How to build a functional website architecture and structure
One of the first things I look at in a more comprehensive SEO audit or in ongoing collaboration is website structure and architecture. You can have the best content in the world, but if it is hidden 5 clicks from the homepage, too concentrated or scattered without any system,...
How SEO and GEO work, and why they are closer than they seem
When I walk into a client meeting these days, the same question often comes up: “What about AI? Do we want to do GEO? What are we doing wrong if ChatGPT doesn’t show us?” Over the years I’ve got used to the fact that there’s always some topic or...
How page indexing works and what it is for
Indexing is the process by which a search engine stores a page in its index. The etymology, the history from registers to Google, and the practical value for SEO.
AI Performance and how to use it beyond online PR
AI Performance in Bing Webmaster Tools gives us a new perspective. According to the product managers behind this release, it is “the first step towards generative engine optimisation tools in Bing Webmaster Tools”.
The dashboard tracks citation activity in...
My 2024
So here it is again, the time for taking stock. It is great that today I can read my report from last year and see that I have come some way since then.
This year also showed me how important it is to make changes. Changes are the best possible impulse for growth and...
Structured data, the key to better visibility in search engines
Structured data is a powerful tool for improving SEO, but unfortunately many websites still don’t use it correctly. As an SEO consultant with many years of experience, I see that correctly implemented structured data can increase search CTR with minimal effort, improve...
Insights and highlights from SEOloger naživo 2024
For me, SEOloger combines business with pleasure: swapping funny work stories, inspiration, meeting new people, catching up with familiar faces, talks, walks in nature and wellness. So what was on the programme this year?
Something dense and clever about ChatGPT
The...
Thailand and Bali, tips, work and experiences
Thailand has become a magnet for digital nomads from all over the world and for many people in my circle. I kept hearing the same names over and over: Thailand, Vietnam, Bali. So I went to try it myself. I wanted to find out whether I would like to live and work in this...
How much is AI changing digital marketing?
AI Restart is a response to the biggest change in digital marketing in recent years. There are always two responses to change: resistance or adaptation. AI Restart brought together people who want to adapt and make use of this technological progress. So what did the...
5 things I took away from SEOloger live 2023
I had been looking forward to SEOloger 2023 ever since last year’s edition, which was my first. That’s despite SEO not being my main focus at the moment. It’s a relaxed event made up mainly of networking, beer, talks, a swimming pool, table football and...
5 things I will start doing after SEO Restart 2023
Conferences are there to inspire us and get us out of our usual ruts. Restarts even has it in its name. Most write-ups and social media posts reflecting on conferences are summaries, descriptions or commentary. I will try to approach it a little differently. But first, a...
