My vision

SEO consultant and specialist in Prague

I am an SEO consultant and SEO specialist from Prague✅ Location pages like this are often created through programmatic SEO or by mechanically covering keyword research, for example when an SEO specialist from Liberec creates landing pages for Prague, Brno, Ostrava or Plzeň. That is not the case here. I really do live and work in Prague, specifically in Prague 5, Anděl. In fact, I value clients who are within reach, so we can meet at least occasionally at an industry event or in person. How do I work on SEO?

I identify the biggest SEO and GEO opportunities with real business impact
I work on these opportunities regularly and explain why they matter
I collaborate with other people and channels on the project

What interests me

What does an SEO consultant's work involve, in Prague and beyond?

Setting the SEO strategy

SEO has three main pillars (content SEO, technical SEO and link building). If you want to succeed, you need to build your SEO strategy from these pillars in the right proportions. All of these pillars also contribute to visibility in LLMs.

Website architecture and structure

The right project architecture is the cornerstone on which to build search engine optimisation for Google, Seznam (Czech search engine) and Bing. What is the search intent?

Identifying opportunities

Using SEO tools and experience, a consultant sees and identifies opportunities that bring traffic, leads and orders. The right choices and the right way of thinking are essential!

Keyword research

One of the core SEO analyses, and it can be used across online marketing channels. Having keyword research is one thing, but working with it systematically is another.

Moving forward and implementation

In my view, one of the most important things. Even 100 analyses and documents will not move you forward unless you work with them and implement them on your website or other platforms.

Monitoring competitors

Knowing what competitors are doing, which products they are launching, what they are working on, what works for them and how they are performing. An SEO consultant can be closely involved in shaping an online business.

Who have I provided marketing and SEO consulting for?

What can I offer you as an SEO and GEO consultant?

If you are interested in SEO consulting or ongoing collaboration, take a look at this page, where I describe everything in detail. I focus mainly on long-term external partnerships, currently split evenly between lead generation and e-commerce projects. I am results-driven, I have references and several of my own websites that I have taken from 0 to tens of thousands of visits a month.

What else I can provide as an SEO consultant with a broader scope:

SEO copywriting: ideal for delivering your content and SEO strategy.
Link building: acquiring external links for higher website authority and new traffic.
WordPress specialist: I am at home with WordPress and other systems such as Shoptet.
Marketing strategy: I do not look at SEO in isolation; I need to understand the context and its role.
SEO audit: I review your website, highlight its weaknesses and outline the way to fix them.
SEO analysis: a more detailed set of documents identifying your website’s errors and opportunities.
Keyword research: spreadsheets showing the complete relevant set of keywords and much more.
E-mailing: I have a small team, so besides copywriting I also offer email marketing.

What is SEO?

SEO is short for search engine optimisation or, in American spelling, search engine optimization. I go into more detail on the page what is SEO.

Put simply, SEO is the process of improving mainly your website to increase its visibility and traffic, and potentially to make money, in search engines such as Google, Seznam (Czech search engine), Bing and others. Today you can also search on various social networks, so there is YouTube SEO or Pinterest SEO, for example, but SEO as the optimisation of a website and brand still dominates.

SEO, or GEO if you prefer, has gained new energy and momentum with the arrival of AI and LLMs. The principles of optimisation have not changed much, because we are still mainly talking about findability. It is just that the environment where users search is now LLMs, where the brand matters more than the link itself.

Prague Anděl

These days you will most often find me in Prague 5, Anděl, where I am based and live. This area has many great cafés and restaurants where we can meet for a first meeting or talk through the marketing problems you are facing.

SEO agency in Prague or an independent consultant?

If you are looking for an SEO agency in Prague, it is worth knowing what you are actually choosing between. I am not an agency. I am one independent consultant, and the difference affects how the work runs day to day.

Who does the work. With an agency, the person who presents the proposal is often not the person who works on your website. With me, you speak with the same person who analyses, plans and checks the results.
How decisions are made. I can adjust priorities quickly when your business changes, without internal handovers or approval layers.
Scope. An agency may offer more people at once. If your project needs extra hands for content or development, I work alongside your team or other suppliers rather than replacing them.

An agency can suit you if you want to hand everything over to one large supplier. An independent consultant usually suits you better if you want senior attention, direct communication and someone who connects SEO with your wider marketing.

How working together usually starts

I begin by understanding your business before I look at the website. I want to know which products or services matter most, where your leads or orders come from and what your team can realistically implement.

An initial meeting, in person in Prague or online, to clarify your goals and current situation.
A review of the website, competitors and existing data to find the opportunities with the greatest business impact.
A prioritised plan that your team, your developers or I can work through step by step.
Regular check-ins where I explain what has been done, what has changed and what comes next.

Common mistakes when hiring SEO help

Choosing a supplier based on a long list of deliverables rather than on the impact on your business.
Expecting quick results from SEO without allowing time for implementation.
Treating SEO as separate from your sales, content and paid channels.
Ordering an analysis and then leaving it unused.

Questions about choosing an SEO agency in Prague

Are you an SEO agency in Prague?

No, I am an independent SEO and GEO consultant based in Prague 5, Anděl. You work directly with me rather than with an account manager. Where a project needs more capacity, I cooperate with your team or other specialists.

What is the difference between an SEO agency and an SEO consultant?

An agency usually has several people sharing the work across many clients. As a consultant, I personally handle the strategy, analysis and ongoing direction of your project. This tends to mean more direct communication and faster decisions.

Do I need to be based in Prague to work with you?

No. Most of the work can be done remotely, and I work with clients outside Prague too. If you are in Prague, we can also meet in person from time to time, which I value.

Do you work with international companies in the Czech Republic?

Yes, I work with international companies operating in the Czech market. I communicate in English and can help you understand local search behaviour, including Seznam alongside Google.