WordPress SEO specialist

WordPress is a popular open-source content management system (CMS) for creating and managing websites, whether a magazine, a blog or an e-shop (WooCommerce). It is a very flexible and extensible tool (used by more than 43% of all websites in the world) that gives users wide customisation options thanks to plugins and extra functionality. The vast majority of things are already set up favourably for Google or can be set up that way very easily. A few plugins can handle a large amount of work. Google simply knows WordPress websites very well, which makes them genuinely well suited to SEO.

I am not a WordPress developer myself, although I have put together several fairly successful sites. If you want a polished WordPress website built exactly to your vision, I recommend, for example, website development by Vojtěch Bruk. I will gladly handle your SEO or advise you on your WP website architecture. However, I do not do custom builds or website maintenance.

When it comes to the marketing benefits of WordPress, there are several key reasons to use it:

Easy content management: WordPress offers a user-friendly interface that makes managing website content easy. Users can easily create and edit articles, pages, images and other content without any programming knowledge. For a few dollars, you can also buy one of hundreds of premium themes (I recommend ThemeForest), which come with a ready-made design and further customisation options. When choosing a theme, it is definitely worth asking a WordPress web developer or an SEO consultant to check whether it is suitable. I have seen several hasty theme choices that later turned out to be unusable for the project. It is definitely worth giving the choice more than 30 minutes. For example, filtering in WordPress e-shops is not handled properly in most themes and has to be solved with a third-party plugin. A consultant who knows how to do it can solve filtering brilliantly at minimal cost. A WooCommerce e-shop, however, is a separate discipline that has not really taken off in the Czech Republic because of Shoptet.

SEO-friendly: WordPress has built-in support for search engine optimisation (SEO). It includes tools and plugins that make it easy to optimise key SEO factors such as meta descriptions, keywords, the sitemap and robots.txt. This leads to greater website visibility in search results, but it is also important to create the structure and configure everything correctly. SEO plugins also contain many unnecessary settings that you do not need to configure at all and that bring nothing. With WordPress, there is no need for a complex technical audit. It is pointless. At most, a short SEO analysis at the start of our collaboration is the right approach.

Extensibility through plugins: There is a huge community of developers creating plugins for WordPress. These plugins extend website functionality, including marketing features. For example, there are plugins for managing and connecting email marketing, analytics tools, conversion optimisation and more.

Social media integration: WordPress offers simple integration with various social media platforms. This makes it easy to share website content on social networks, which helps build your brand and attract organic traffic.

WordPress started out as a blogging platform, so it is made for copywriters and editors. From an SEO perspective, you can give an SEO copywriter or editor access to the website and they will have everything they need right at their fingertips.